Donor retention rates in the United States hover around 45%, and first-time donor retention rates are even lower - an abysmal 22%!
You want to improve your donor retention, but where do you start? One of the most crucial keys to retaining donors is creating amazing donor communications.
Hi! I'm Lynne Wester, and I've spent the past 10 years helping hundreds of nonprofits build better relationships with donors. I've traveled around the world teaching my proven communications strategies at conferences, workshops, and one-on-one with nonprofits large and small. I've helped clients create award-winning communications, improve donor retention, and reach new fundraising heights.
And now? I want to hand you the keys to unlock a winning donor communications strategy.
I created The Keys to Amazing Donor Communications to teach you the process for creating inspiring communications that will improve your donor relations and ultimately lead to more fundraising success!
What You Will Learn
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How to effectively tell your story
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How to create communications donors want to consume and share
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When to use certain types of communications over others
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How to advocate for change and attain buy-in with internal constituencies
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How to eliminate communications that aren't working
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Simple changes to transform a bad communication into a good one
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Tests to run on your current communications efforts to evaluate effectiveness
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How to make the donor the hero of your work!
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Much more!
What You Will Get
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Three, on-demand, one-hour webinars packed with examples, information, and inspiration (pre-recorded so you can access them at your convenience)
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Concrete advice from Lynne Wester, an internationally-renowned nonprofit expert
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Document examples and samples to use in your own work
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Specific steps to whip your materials into shape
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3 CFRE continuing education points
ABOUT THE COURSE
Communications, in all types and mediums, plays a crucial role in any donor relations team’s success. There is an ever-increasing demand for content that not only stewards past gifts, but supports future fundraising efforts, is personalized for our donors, and is nimble to your organization’s needs and priorities.
So how do we go about creating a dynamic communications program? How to we create messages that truly resonate? How do we write for both persuasion and gratitude at the same time? How do instill internal confidence and affect organizational change in the communications realm? How do we meet all the demands for print, video, and social content that answers everyone’s needs? And where do we start?
I'll answer all of these questions and more in this course. You'll learn how to identify, craft, and effectively tell your story using the 4 Pillars of Donor Communications with expert resources and samples along the way, work with internal partners to attain buy-in and strengthen relationships, measure the effectiveness of current communications and eliminate those that aren't working, and much, much more.
This course has been approved for 3 CFRE continuing education points.
