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September 2023 (Blog Banner).png
2023 Monthly Webinar Series

Creating a                   
Donor Experience

Magical

Discover how to create a magical donor experience and you'll have the happiest donors on Earth!

A long time ago, in a land far away, Lynne Wester—principal and founder of the DRG Group—received her Ducktorate from the Disney Institute. If there is one thing she learned from her time at Disney, it's the magic of the experience—and that lesson is woven into everything we do at the DRG Group.​

The one thing that sets successful nonprofits apart is their ability to create a magical donor experience that retains donors year after year. For more than a decade, we've taught strategies rooted in the 4 Pillars of Donor Relations—and now the 4 Pillars of the Donor Experience—to help organizations build meaningful relationships with their donors.

This year, we're taking our training up a notch and offering two different monthly series—Discovery and Enchantment. (Do you see the theme here?)

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The Discovery Series

The Discovery Series will focus on topics related to the 4 Pillars of Donor Relations—acknowledgment, stewardship, recognition, and engagement. This track is best for beginner to intermediate donor relations professionals looking to expand their knowledge and skills in the fundamentals of our work. 

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The Enchantment Series

The Enchantment Series will explore more advanced topics around the 4 Pillars of the Donor Experience—knowledge, strategy, culture, and emotion—that help deepen donor relationships. This track is best for intermediate or advanced donor relations and fundraising professionals. 

One subscription per track provides unlimited seats, so you can bring the whole department without paying extra—whether you are a team of 1 or 1,000. Imagine all the hours of professional development you get for one low price! 

Both tracks run from January through December 2023—with one webinar per track each month. Sessions will be led by our industry-leading team at the DRG Group. 

 

Join us on this incredible journey towards creating magical donor experiences and raising more money for your organization!

How does it work?

Purchase either the full Discovery or Enchantment Series to save more than $120—or purchase both tracks and save $290!

Here is what you can expect when you purchase a Discovery or Enchantment Webinar Series:
 

  • 12 monthly webinars—January 2023 - December 2023 (24 webinars—2 per month—if you purchase both series)

  • Unlimited seats—One subscription per track covers your entire organization!

  • Learn from our industry-leading experts each month—with exclusive access to ask them your questions during each session

  • Access to live sessions, presentation recordings, slides, and the chat log from each event

  • Timely and relevant topics rooted in the 4 Pillars of Donor Relations & the 4 Pillars of the Donor Experience

  • Fresh content—our monthly webinars are never reused or pre-scripted. We build and adjust our presentations to reflect what you need right now.

  • Samples of the best work we've seen from higher education institutions and nonprofits around the world

  • Practical takeaways and relevant learning outcomes for shops of all sizes and budgets

  • Full participation in the 2023 Webinar Series is applicable for 24 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. (1 point per webinar) 

  • VIP access to special discounts on other DRG products and services
     

If you prefer your professional development á la carte, you can also register for any of the individual webinars included in the series for $60 each. 

Your Investment

Unlimited seats for the Discovery Series:

$600

Unlimited seats for the Enchantment Series:

$600

Unlimited seats for both series:

$1,150

Discovery Series

Buy unlimited seats for the entire Discovery Series for $600 or purchase individual webinars below for $60 each.

  • Donor Relations Metrics That Should Drive Your Strategy
    Donor Relations Metrics That Should Drive Your Strategy
    May 05, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    In this fast-paced, practical session, you’ll learn which metrics can sharpen your strategy, focus your resources, and measurably improve donor retention, upgrades, and satisfaction.
    Share
  • Video Editing 101: Creating Donor Videos in Canva
    Video Editing 101: Creating Donor Videos in Canva
    May 06, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    In this fast-paced 30-minute session, learn how to use Canva’s built-in video editing tools to create short, engaging donor videos—no production crew required.
    Share
  • From One Story to Many: Using AI to Repurpose Storytelling and Donor Impact Across Channels
    From One Story to Many: Using AI to Repurpose Storytelling and Donor Impact Across Channels
    May 07, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Learn how to use AI to turn one core story into a ready-to-use communications campaign. Map your plan, extract the key narrative, and generate a structured content pack for emails, letters, reports, and web—so you can save time, stay consistent, and extend the life of every strong story.
    Share
  • Everything Communicates: Creating Donor-Centered, Action-Oriented Event Communications
    Everything Communicates: Creating Donor-Centered, Action-Oriented Event Communications
    May 12, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    From the save-the-date to the post-event thank-you, every message you send shapes your donor’s experience. In this session, you'll learn how to design event communications that don’t just inform—they inspire!
    Share
  • Building the Donor Journey in CORE
    Building the Donor Journey in CORE
    May 13, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    Stop creating content in isolation. This session shows you how to use CORE to create a full donor journey—from solicitation to thank you—and how to strategically calendar content across platforms to build lasting donor engagement.
    Share
  • Scaling Stewardship with AI. Without Losing the Human Touch
    Scaling Stewardship with AI. Without Losing the Human Touch
    May 14, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Learn how to use generative AI to scale stewardship without losing authenticity. Build flexible frameworks for thank-you letters, impact updates, and recognition language so your team refines and personalizes—rather than starts from scratch—while protecting donor voice, trust, and sound judgment.
    Share
  • From Clutter to Clarity: Decluttering Donor Communications
    From Clutter to Clarity: Decluttering Donor Communications
    May 19, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Cluttered emails, letters, and reports can cause even your most loyal supporters to skim, skip, or disengage entirely. Get ready to cut through the noise and create donor materials that are clear, compelling, and impossible to ignore.
    Share
  • Translation – How to Get the Data You Actually Need
    Translation – How to Get the Data You Actually Need
    May 20, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    Ever submitted a data request that got stuck in endless clarification emails? This session helps you articulate what you need, anticipate common data errors, and bridge the communication gap between donor relations and data teams.
    Share
  • From Award to Impact: Rethinking the Scholarship Experience
    From Award to Impact: Rethinking the Scholarship Experience
    May 21, 2026, 1:00 PM – 2:00 PM EDT
    Free Webinar
    In this free conversation, Lynne and Amaan Badruddin from Awarded explore the full awarding cycle—from internal operations to donor intent to the student perspective. We’ll review common awarding models, discuss their pros and cons, and examine how each approach shapes the beneficiary experience.
    Share
  • Reading Between the Lines: What the Data You Already Have Can Tell You
    Reading Between the Lines: What the Data You Already Have Can Tell You
    May 27, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    In this 30-minute session, we’ll show you how to look at your donor data with fresh eyes so you can spot trends, gaps, and opportunities hiding in plain sight. From email open rates to event attendance to giving patterns, we’ll walk through how to connect the dots and use what you already have.
    Share
  • Build-With-DRG: Creating Multi-Channel Stewardship Assets Using AI
    Build-With-DRG: Creating Multi-Channel Stewardship Assets Using AI
    May 28, 2026, 1:00 PM – 2:30 PM
    Webinar | $60
    In this hands-on lab, you’ll bring one long-form asset and use generative AI to craft a donor-centered impact narrative, draft multi-channel communications, and create a repeatable workflow—leaving with ready-to-use content and a process you can apply immediately.
    Share
  • Ditch the Donor Wall: How to Get Buy-In for Donor Recognition Strategies That Actually Work
    Ditch the Donor Wall: How to Get Buy-In for Donor Recognition Strategies That Actually Work
    Jun 02, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Donor recognition is evolving—and fast. Today’s donors want more than a name on a wall. But internal resistance, outdated traditions, and fear of change can stall progress. This session gives you the tools, and the strategy, to shift the conversation.
    Share
  • Power Point Primer for Leadership Impact
    Power Point Primer for Leadership Impact
    Jun 03, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    In this 30-minute session, learn how to translate your strategy, data, and donor experience insights into a visual format that resonates with decision-makers.
    Share
  • Keys to Impact Reporting Bootcamp
    Keys to Impact Reporting Bootcamp
    Jun 09, 2026, 1:00 PM – Jun 10, 2026, 5:00 PM
    Online Bootcamp | $750
    This online impact reporting bootcamp is a comprehensive, expert-led training designed to give you the essential skills to craft meaningful reports that inspire and engage donors at every level.
    Share
  • Show Me the Money: Building and Sticking to Event Budgets
    Show Me the Money: Building and Sticking to Event Budgets
    Jun 09, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    A great donor event doesn’t have to break the bank—but without a smart budget, it just might. This session will help you build an event budget that honors both your mission and your donors’ experience—while keeping ROI front and center.
    Share
  • Four Pillars Nashville
    Four Pillars Nashville
    Jun 23, 2026, 9:00 AM – Jun 25, 2026, 4:30 PM
    Adventure Science Center , 800 Fort Negley Blvd Nashville, TN 37203
    This year, we’re going beyond the ballroom and straight into unforgettable, one-of-a-kind donor experiences. Join us for an immersive event exploring the Four Pillars of the Donor Experience, event planning essentials, an evening at the charity:water Experience Lab, and more!
    Share
  • The Underutilized Tool: How to Create Direct Mail Donors Actually Want to Read
    The Underutilized Tool: How to Create Direct Mail Donors Actually Want to Read
    Jun 30, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Direct mail still matters—and works!—but not when it reads like a transaction. If your envelopes are getting opened but your messages aren’t getting through, this session will show you how to fix that. Learn how to transform your mail pieces into donor experiences that inspire action.
    Share
  • Innovation Showcase: What’s New and What’s Working in Donor Relations
    Innovation Showcase: What’s New and What’s Working in Donor Relations
    Jul 07, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Looking for fresh, actionable ideas to level up your donor experience? This session brings the innovation straight to you. We’re spotlighting real strategies and creative tools that are working right now. You’ll hear what’s new, what’s next, and get inspired to make changes in your own shop.
    Share
Discovery
Enchantment

Enchantment Series

Buy unlimited seats for the entire Enchantment Series for $600, or purchase individual webinars below for $60 each.

  • Donor Relations Metrics That Should Drive Your Strategy
    Donor Relations Metrics That Should Drive Your Strategy
    May 05, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    In this fast-paced, practical session, you’ll learn which metrics can sharpen your strategy, focus your resources, and measurably improve donor retention, upgrades, and satisfaction.
    Share
  • Video Editing 101: Creating Donor Videos in Canva
    Video Editing 101: Creating Donor Videos in Canva
    May 06, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    In this fast-paced 30-minute session, learn how to use Canva’s built-in video editing tools to create short, engaging donor videos—no production crew required.
    Share
  • From One Story to Many: Using AI to Repurpose Storytelling and Donor Impact Across Channels
    From One Story to Many: Using AI to Repurpose Storytelling and Donor Impact Across Channels
    May 07, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Learn how to use AI to turn one core story into a ready-to-use communications campaign. Map your plan, extract the key narrative, and generate a structured content pack for emails, letters, reports, and web—so you can save time, stay consistent, and extend the life of every strong story.
    Share
  • Everything Communicates: Creating Donor-Centered, Action-Oriented Event Communications
    Everything Communicates: Creating Donor-Centered, Action-Oriented Event Communications
    May 12, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    From the save-the-date to the post-event thank-you, every message you send shapes your donor’s experience. In this session, you'll learn how to design event communications that don’t just inform—they inspire!
    Share
  • Building the Donor Journey in CORE
    Building the Donor Journey in CORE
    May 13, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    Stop creating content in isolation. This session shows you how to use CORE to create a full donor journey—from solicitation to thank you—and how to strategically calendar content across platforms to build lasting donor engagement.
    Share
  • Scaling Stewardship with AI. Without Losing the Human Touch
    Scaling Stewardship with AI. Without Losing the Human Touch
    May 14, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Learn how to use generative AI to scale stewardship without losing authenticity. Build flexible frameworks for thank-you letters, impact updates, and recognition language so your team refines and personalizes—rather than starts from scratch—while protecting donor voice, trust, and sound judgment.
    Share
  • From Clutter to Clarity: Decluttering Donor Communications
    From Clutter to Clarity: Decluttering Donor Communications
    May 19, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Cluttered emails, letters, and reports can cause even your most loyal supporters to skim, skip, or disengage entirely. Get ready to cut through the noise and create donor materials that are clear, compelling, and impossible to ignore.
    Share
  • Translation – How to Get the Data You Actually Need
    Translation – How to Get the Data You Actually Need
    May 20, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    Ever submitted a data request that got stuck in endless clarification emails? This session helps you articulate what you need, anticipate common data errors, and bridge the communication gap between donor relations and data teams.
    Share
  • From Award to Impact: Rethinking the Scholarship Experience
    From Award to Impact: Rethinking the Scholarship Experience
    May 21, 2026, 1:00 PM – 2:00 PM EDT
    Free Webinar
    In this free conversation, Lynne and Amaan Badruddin from Awarded explore the full awarding cycle—from internal operations to donor intent to the student perspective. We’ll review common awarding models, discuss their pros and cons, and examine how each approach shapes the beneficiary experience.
    Share
  • Reading Between the Lines: What the Data You Already Have Can Tell You
    Reading Between the Lines: What the Data You Already Have Can Tell You
    May 27, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    In this 30-minute session, we’ll show you how to look at your donor data with fresh eyes so you can spot trends, gaps, and opportunities hiding in plain sight. From email open rates to event attendance to giving patterns, we’ll walk through how to connect the dots and use what you already have.
    Share
  • Build-With-DRG: Creating Multi-Channel Stewardship Assets Using AI
    Build-With-DRG: Creating Multi-Channel Stewardship Assets Using AI
    May 28, 2026, 1:00 PM – 2:30 PM
    Webinar | $60
    In this hands-on lab, you’ll bring one long-form asset and use generative AI to craft a donor-centered impact narrative, draft multi-channel communications, and create a repeatable workflow—leaving with ready-to-use content and a process you can apply immediately.
    Share
  • Ditch the Donor Wall: How to Get Buy-In for Donor Recognition Strategies That Actually Work
    Ditch the Donor Wall: How to Get Buy-In for Donor Recognition Strategies That Actually Work
    Jun 02, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Donor recognition is evolving—and fast. Today’s donors want more than a name on a wall. But internal resistance, outdated traditions, and fear of change can stall progress. This session gives you the tools, and the strategy, to shift the conversation.
    Share
  • Power Point Primer for Leadership Impact
    Power Point Primer for Leadership Impact
    Jun 03, 2026, 1:00 PM – 1:30 PM
    Webinar | $25
    In this 30-minute session, learn how to translate your strategy, data, and donor experience insights into a visual format that resonates with decision-makers.
    Share
  • Keys to Impact Reporting Bootcamp
    Keys to Impact Reporting Bootcamp
    Jun 09, 2026, 1:00 PM – Jun 10, 2026, 5:00 PM
    Online Bootcamp | $750
    This online impact reporting bootcamp is a comprehensive, expert-led training designed to give you the essential skills to craft meaningful reports that inspire and engage donors at every level.
    Share
  • Show Me the Money: Building and Sticking to Event Budgets
    Show Me the Money: Building and Sticking to Event Budgets
    Jun 09, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    A great donor event doesn’t have to break the bank—but without a smart budget, it just might. This session will help you build an event budget that honors both your mission and your donors’ experience—while keeping ROI front and center.
    Share
  • Four Pillars Nashville
    Four Pillars Nashville
    Jun 23, 2026, 9:00 AM – Jun 25, 2026, 4:30 PM
    Adventure Science Center , 800 Fort Negley Blvd Nashville, TN 37203
    This year, we’re going beyond the ballroom and straight into unforgettable, one-of-a-kind donor experiences. Join us for an immersive event exploring the Four Pillars of the Donor Experience, event planning essentials, an evening at the charity:water Experience Lab, and more!
    Share
  • The Underutilized Tool: How to Create Direct Mail Donors Actually Want to Read
    The Underutilized Tool: How to Create Direct Mail Donors Actually Want to Read
    Jun 30, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Direct mail still matters—and works!—but not when it reads like a transaction. If your envelopes are getting opened but your messages aren’t getting through, this session will show you how to fix that. Learn how to transform your mail pieces into donor experiences that inspire action.
    Share
  • Innovation Showcase: What’s New and What’s Working in Donor Relations
    Innovation Showcase: What’s New and What’s Working in Donor Relations
    Jul 07, 2026, 1:00 PM – 2:00 PM
    Webinar | $60
    Looking for fresh, actionable ideas to level up your donor experience? This session brings the innovation straight to you. We’re spotlighting real strategies and creative tools that are working right now. You’ll hear what’s new, what’s next, and get inspired to make changes in your own shop.
    Share
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