2023 Monthly Webinar Series
Creating a
Donor Experience
Magical
Discover how to create a magical donor experience and you'll have the happiest donors on Earth!
A long time ago, in a land far away, Lynne Wester—principal and founder of the DRG Group—received her Ducktorate from the Disney Institute. If there is one thing she learned from her time at Disney, it's the magic of the experience—and that lesson is woven into everything we do at the DRG Group.
The one thing that sets successful nonprofits apart is their ability to create a magical donor experience that retains donors year after year. For more than a decade, we've taught strategies rooted in the 4 Pillars of Donor Relations—and now the 4 Pillars of the Donor Experience—to help organizations build meaningful relationships with their donors.
This year, we're taking our training up a notch and offering two different monthly series—Discovery and Enchantment. (Do you see the theme here?)
The Discovery Series
The Discovery Series will focus on topics related to the 4 Pillars of Donor Relations—acknowledgment, stewardship, recognition, and engagement. This track is best for beginner to intermediate donor relations professionals looking to expand their knowledge and skills in the fundamentals of our work.
One subscription per track provides unlimited seats, so you can bring the whole department without paying extra—whether you are a team of 1 or 1,000. Imagine all the hours of professional development you get for one low price!
Both tracks run from January through December 2023—with one webinar per track each month. Sessions will be led by our industry-leading team at the DRG Group.
Join us on this incredible journey towards creating magical donor experiences and raising more money for your organization!
How does it work?
Purchase either the full Discovery or Enchantment Series to save more than $120—or purchase both tracks and save $290!
Here is what you can expect when you purchase a Discovery or Enchantment Webinar Series:
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12 monthly webinars—January 2023 - December 2023 (24 webinars—2 per month—if you purchase both series)
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Unlimited seats—One subscription per track covers your entire organization!
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Learn from our industry-leading experts each month—with exclusive access to ask them your questions during each session
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Access to live sessions, presentation recordings, slides, and the chat log from each event
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Timely and relevant topics rooted in the 4 Pillars of Donor Relations & the 4 Pillars of the Donor Experience
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Fresh content—our monthly webinars are never reused or pre-scripted. We build and adjust our presentations to reflect what you need right now.
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Samples of the best work we've seen from higher education institutions and nonprofits around the world
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Practical takeaways and relevant learning outcomes for shops of all sizes and budgets
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Full participation in the 2023 Webinar Series is applicable for 24 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. (1 point per webinar)
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VIP access to special discounts on other DRG products and services
If you prefer your professional development á la carte, you can also register for any of the individual webinars included in the series for $60 each.
Your Investment
Discovery Series
Buy unlimited seats for the entire Discovery Series for $600 or purchase individual webinars below for $60 each.
May 13, 2026, 1:00 PM – 1:30 PMWebinar | $25Stop creating content in isolation. This session shows you how to use CORE to create a full donor journey—from solicitation to thank you—and how to strategically calendar content across platforms to build lasting donor engagement.
May 14, 2026, 1:00 PM – 2:00 PMWebinar | $60Learn how to use generative AI to scale stewardship without losing authenticity. Build flexible frameworks for thank-you letters, impact updates, and recognition language so your team refines and personalizes—rather than starts from scratch—while protecting donor voice, trust, and sound judgment.
May 19, 2026, 1:00 PM – 2:00 PMWebinar | $60Cluttered emails, letters, and reports can cause even your most loyal supporters to skim, skip, or disengage entirely. Get ready to cut through the noise and create donor materials that are clear, compelling, and impossible to ignore.
May 20, 2026, 1:00 PM – 1:30 PMWebinar | $25Ever submitted a data request that got stuck in endless clarification emails? This session helps you articulate what you need, anticipate common data errors, and bridge the communication gap between donor relations and data teams.
May 21, 2026, 1:00 PM – 2:00 PM EDTFree WebinarIn this free conversation, Lynne and Amaan Badruddin from Awarded explore the full awarding cycle—from internal operations to donor intent to the student perspective. We’ll review common awarding models, discuss their pros and cons, and examine how each approach shapes the beneficiary experience.
May 27, 2026, 1:00 PM – 1:30 PMWebinar | $25In this 30-minute session, we’ll show you how to look at your donor data with fresh eyes so you can spot trends, gaps, and opportunities hiding in plain sight. From email open rates to event attendance to giving patterns, we’ll walk through how to connect the dots and use what you already have.
May 28, 2026, 1:00 PM – 2:30 PMWebinar | $60In this hands-on lab, you’ll bring one long-form asset and use generative AI to craft a donor-centered impact narrative, draft multi-channel communications, and create a repeatable workflow—leaving with ready-to-use content and a process you can apply immediately.
Jun 02, 2026, 1:00 PM – 2:00 PMWebinar | $60Donor recognition is evolving—and fast. Today’s donors want more than a name on a wall. But internal resistance, outdated traditions, and fear of change can stall progress. This session gives you the tools, and the strategy, to shift the conversation.
Jun 03, 2026, 1:00 PM – 1:30 PMWebinar | $25In this 30-minute session, learn how to translate your strategy, data, and donor experience insights into a visual format that resonates with decision-makers.
Jun 09, 2026, 1:00 PM – Jun 10, 2026, 5:00 PMOnline Bootcamp | $750This online impact reporting bootcamp is a comprehensive, expert-led training designed to give you the essential skills to craft meaningful reports that inspire and engage donors at every level.
Jun 09, 2026, 1:00 PM – 2:00 PMWebinar | $60A great donor event doesn’t have to break the bank—but without a smart budget, it just might. This session will help you build an event budget that honors both your mission and your donors’ experience—while keeping ROI front and center.
Jun 23, 2026, 9:00 AM – Jun 25, 2026, 4:30 PMAdventure Science Center , 800 Fort Negley Blvd Nashville, TN 37203This year, we’re going beyond the ballroom and straight into unforgettable, one-of-a-kind donor experiences. Join us for an immersive event exploring the Four Pillars of the Donor Experience, event planning essentials, an evening at the charity:water Experience Lab, and more!
Jun 30, 2026, 1:00 PM – 2:00 PMWebinar | $60Direct mail still matters—and works!—but not when it reads like a transaction. If your envelopes are getting opened but your messages aren’t getting through, this session will show you how to fix that. Learn how to transform your mail pieces into donor experiences that inspire action.
Jul 07, 2026, 1:00 PM – 2:00 PMWebinar | $60Looking for fresh, actionable ideas to level up your donor experience? This session brings the innovation straight to you. We’re spotlighting real strategies and creative tools that are working right now. You’ll hear what’s new, what’s next, and get inspired to make changes in your own shop.
Jul 14, 2026, 1:00 PM – 2:00 PMWebinar | $60Every event has its season—but not every event is meant to last forever. In this session, we’ll walk you through a thoughtful, donor-centered approach to evaluating and phasing out events that no longer serve your goals.
Jul 21, 2026, 1:00 PM – 2:00 PMWebinar | $60In this session, learn how to transform advancement metrics into compelling narratives that donors, board members, and internal stakeholders can connect with on both a rational and emotional level.
Aug 11, 2026, 1:00 PM – 2:00 PMWebinar | $60In this session, you’ll learn how to design event programs that go beyond logistics and leave a lasting impression. From pacing to speaker flow to emotional resonance, we’ll show you how to craft a run-of-show that engages hearts—not just minds.
Aug 18, 2026, 1:00 PM – 2:00 PMWebinar | $60Too often, our communications default to formal, transactional language that fails to inspire. In this session, you’ll learn how to make the shift to cause-based messaging that sparks emotion, builds connection, and strengthens donor engagement.
Enchantment Series
Buy unlimited seats for the entire Enchantment Series for $600, or purchase individual webinars below for $60 each.
- May 13, 2026, 1:00 PM – 1:30 PMWebinar | $25Stop creating content in isolation. This session shows you how to use CORE to create a full donor journey—from solicitation to thank you—and how to strategically calendar content across platforms to build lasting donor engagement.
- May 14, 2026, 1:00 PM – 2:00 PMWebinar | $60Learn how to use generative AI to scale stewardship without losing authenticity. Build flexible frameworks for thank-you letters, impact updates, and recognition language so your team refines and personalizes—rather than starts from scratch—while protecting donor voice, trust, and sound judgment.
- May 19, 2026, 1:00 PM – 2:00 PMWebinar | $60Cluttered emails, letters, and reports can cause even your most loyal supporters to skim, skip, or disengage entirely. Get ready to cut through the noise and create donor materials that are clear, compelling, and impossible to ignore.
- May 20, 2026, 1:00 PM – 1:30 PMWebinar | $25Ever submitted a data request that got stuck in endless clarification emails? This session helps you articulate what you need, anticipate common data errors, and bridge the communication gap between donor relations and data teams.
- May 21, 2026, 1:00 PM – 2:00 PM EDTFree WebinarIn this free conversation, Lynne and Amaan Badruddin from Awarded explore the full awarding cycle—from internal operations to donor intent to the student perspective. We’ll review common awarding models, discuss their pros and cons, and examine how each approach shapes the beneficiary experience.
- May 27, 2026, 1:00 PM – 1:30 PMWebinar | $25In this 30-minute session, we’ll show you how to look at your donor data with fresh eyes so you can spot trends, gaps, and opportunities hiding in plain sight. From email open rates to event attendance to giving patterns, we’ll walk through how to connect the dots and use what you already have.
- May 28, 2026, 1:00 PM – 2:30 PMWebinar | $60In this hands-on lab, you’ll bring one long-form asset and use generative AI to craft a donor-centered impact narrative, draft multi-channel communications, and create a repeatable workflow—leaving with ready-to-use content and a process you can apply immediately.
- Jun 02, 2026, 1:00 PM – 2:00 PMWebinar | $60Donor recognition is evolving—and fast. Today’s donors want more than a name on a wall. But internal resistance, outdated traditions, and fear of change can stall progress. This session gives you the tools, and the strategy, to shift the conversation.
- Jun 03, 2026, 1:00 PM – 1:30 PMWebinar | $25In this 30-minute session, learn how to translate your strategy, data, and donor experience insights into a visual format that resonates with decision-makers.
- Jun 09, 2026, 1:00 PM – Jun 10, 2026, 5:00 PMOnline Bootcamp | $750This online impact reporting bootcamp is a comprehensive, expert-led training designed to give you the essential skills to craft meaningful reports that inspire and engage donors at every level.
- Jun 09, 2026, 1:00 PM – 2:00 PMWebinar | $60A great donor event doesn’t have to break the bank—but without a smart budget, it just might. This session will help you build an event budget that honors both your mission and your donors’ experience—while keeping ROI front and center.
- Jun 23, 2026, 9:00 AM – Jun 25, 2026, 4:30 PMAdventure Science Center , 800 Fort Negley Blvd Nashville, TN 37203This year, we’re going beyond the ballroom and straight into unforgettable, one-of-a-kind donor experiences. Join us for an immersive event exploring the Four Pillars of the Donor Experience, event planning essentials, an evening at the charity:water Experience Lab, and more!
- Jun 30, 2026, 1:00 PM – 2:00 PMWebinar | $60Direct mail still matters—and works!—but not when it reads like a transaction. If your envelopes are getting opened but your messages aren’t getting through, this session will show you how to fix that. Learn how to transform your mail pieces into donor experiences that inspire action.
- Jul 07, 2026, 1:00 PM – 2:00 PMWebinar | $60Looking for fresh, actionable ideas to level up your donor experience? This session brings the innovation straight to you. We’re spotlighting real strategies and creative tools that are working right now. You’ll hear what’s new, what’s next, and get inspired to make changes in your own shop.
- Jul 14, 2026, 1:00 PM – 2:00 PMWebinar | $60Every event has its season—but not every event is meant to last forever. In this session, we’ll walk you through a thoughtful, donor-centered approach to evaluating and phasing out events that no longer serve your goals.
- Jul 21, 2026, 1:00 PM – 2:00 PMWebinar | $60In this session, learn how to transform advancement metrics into compelling narratives that donors, board members, and internal stakeholders can connect with on both a rational and emotional level.
- Aug 11, 2026, 1:00 PM – 2:00 PMWebinar | $60In this session, you’ll learn how to design event programs that go beyond logistics and leave a lasting impression. From pacing to speaker flow to emotional resonance, we’ll show you how to craft a run-of-show that engages hearts—not just minds.
- Aug 18, 2026, 1:00 PM – 2:00 PMWebinar | $60Too often, our communications default to formal, transactional language that fails to inspire. In this session, you’ll learn how to make the shift to cause-based messaging that sparks emotion, builds connection, and strengthens donor engagement.