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Thoughts from the Group
Explore the DRG blog for fresh ideas on all things donor experience, leadership, team building, donor relations, and change management.


Frictionless Fundraising: How to Reroute Donors From the Exit Ramp to the HOV Lane
Imagine that you’ve just decided to take a road trip, so you plug your destination into Waze. It gives you two route options: Route A 🛣️ : Green lights and clear roads. Arrival Time: 2-3 Minutes Route B 🚧 : Riddled with potholes, traffic jams, detours, and construction zones. Arrival Time: 2-3(ish) Business Days Which route would you choose? Obviously, Route A—right? This is the exact scenario we present to donors when we ask them to give or renew their support. The destin


I Protect the Family
We say fundraising is funny, but today? I’m not laughing. This week, the nonprofit sector was jolted by a decision from GoFundMe that—if it had gone unchecked—could’ve threatened one of our most sacred responsibilities: our relationship with donors. If you’ve been around here a while, you know I don’t just talk about donor relations— I live it. Every keynote I give, every blog I write, every late-night brainstorm with my team stems from one simple belief: Donors aren’t data p


Outrage Alert: GoFundMe Hijacks the Donor Experience — Without Your Permission
Dear Colleagues, Buckle up: What I’m about to share is so egregious, so deeply disrespectful to our donors and our missions, it should leave every nonprofit professional incensed. GoFundMe—yes, that GoFundMe—has created over 1.4 million donation pages for U.S. nonprofits without consent. Let me say that again for the people in the back: They are fundraising in your organization’s name without telling you. This isn’t just a tech snafu. This is a full-frontal assault on the


Donor Relations is an Escape Room (But We’re Still Playing with the Lights Off)
If you’ve ever tried an escape room, you know the deal. You get locked in a room with a handful of teammates, a countdown clock, and a...


Beyond the Thank You Note: Creative Ways to Recognize Donors at Every Level
Think back to the last time someone thanked you in a way that made you smile, maybe it was a heartfelt note, an unexpected gesture, or...


Engagement That Lasts: How to Cultivate Lifelong Donor Connections
When we take a closer look at thriving advancement shops, one thing stands out: they all view donor relations as a long-term,...


Gratitude, Grace, and the Gift That Changed Us All
If you asked me why I love Donor Relations work, I could give you so many reasons. I love finding ways to express gratitude. I love...


7 Steps to Success: How to Audit Your Acknowledgments
In large, matrixed nonprofit organizations, donor experiences can vary greatly from unit to unit. Without shared standards, one donor may...


The Seagull Has Landed—And Left You the Mess
Let’s talk about a behavior that is slowly but surely sabotaging nonprofit professionals everywhere—and not in some grand dramatic...


How to Turn Donor Data into Touchpoints That Matter
Donors want to feel seen and known. Too often, we focus our donor communications on what we want them to do—give again, upgrade, attend....


How to Identify and Engage At-Risk Donors Before They Lapse
In today's turbulent higher education landscape and competitive philanthropic environment, donor retention remains the cornerstone of...


Keeping It Real: 9 Steps to Build Donor Trust When Things Don’t Go as Planned
Imagine this: a donor calls you, confused by a recent pledge reminder. As they describe what’s in front of them, you feel a pit in your...


Designing a Day to Remember: The Power of Bespoke Donor Experiences
In donor relations, we often talk about gratitude, stewardship, and impact, but the most transformative moments happen when we translate...


Rethink Donor Communications: How to Save Time and Increase Impact
As a consultant, one of my favorite client projects is a donor relations program assessment . There’s real power in requesting an...


When the Lights Go Down: How to Follow Up After an Event for Lasting Impact
Nothing quite compares to the moment when the final guest waves goodbye and the lights dim at the end of an event. It’s the culmination...


Unlock Donor Loyalty: The Science-Backed Guide to Donor Retention
Donor retention isn’t rocket science—but it is science. Behavioral science, that is. And there is already a treasure trove of...


A Donor Experience I’ll Never Forget—And Why It Still Inspires Me
I love donor events—like capital L.O.V.E.—I really, really love donor events. I love how a good event can create a strong emotional...


The Art of the First Impression: Elevating New Donor Engagement
We encounter many firsts throughout our lives, and these experiences often shape our future decisions. For example, when you buy your...


The Power of Donor Feedback: How Every Insight Strengthens Your Strategy
Donor feedback. Sometimes, we seek it; other times, it comes to us unsolicited, and usually, when we least expect it. Feedback—regardless...


The Ask That's Always Appropriate: Creating Donor Engagement Opportunities At Scale
When I was a young fundraiser starting out in major gifts (a story for another day…), I was paired with a much more seasoned fundraiser...
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