3 Essentials for Successful Top Donor Engagement Plans
Bespoke engagement plans for top donors are one of the hottest topics in fundraising, and for good reason––the “one-size-fits-all”...
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Thoughts from the Group
Explore the DRG blog for fresh ideas on all things donor experience, leadership, team building, donor relations, and change management.
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Gamification for Nonprofits: A Guide to Leveling Up Donor Engagement
Gamification, the strategic use of game elements, empowers nonprofits to transform traditional fundraising and engagement methods into...
Building Donor Loyalty: Insights, Strategies, and the Power of Milestones
We just sent out our loyal donor milestone mailer this month. We honor the donors who have given to our organization for at least five...
4 Key Tips for Donor Survey Success
At the risk of sounding hyperbolic, it’s hard to imagine a more powerful tool than a custom survey of your organization’s donor base. I...
Change Is Coming: How To Build Trust With Donors in Uncertain Times
The only thing constant is change . Greek philosophers have given the world much to ponder over a few thousand years, but this...
Hot Takes: Donor Recognition Practices in the Modern Era
Of The 4 PIllars of Donor Relations , perhaps the fastest changing pillar is that of recognition. Even saying the word “recognition”...
Crafting the Perfect Donor Welcome: How to Create an Engaging and Inspiring Email Series
A donor has chosen your organization to receive a gift—Congratulations! Now, what’s next? Beyond sending a prompt tax receipt and...
Dear Google, Here's Why Your Commercial Missed the Mark
Dear Google, You got it wrong. I love the Olympics. I’ve been watching it nonstop on the Peacock app. But far too frequently, I’ve had to...
5 Essential Segmentation Strategies for Nonprofits to Connect with the Perfect Audience
One of the more fascinating—and often truly baffling—aspects of the donor experience is what happens to our data after we make a gift....
8 Key Components of Gift Agreements
Gift agreements are vital to fundraising efforts. Agreements spell out the purpose of a gift and provide specifics about how the money...
How to Engage, Inspire, and Retain First Time Donors (and we have examples!)
First-time donors give for many reasons, and donor retention looks different for each donor behavior type. First-time gifts can come from...
Four Donor Experiences We’re Loving Right Now…and Why!
You’ve heard it before, and we’ll say it again: experiencing the impact of generosity is at the heart of the donor experience—and a key...
5 Ways to Turn Every Communication into a Moment of Gratitude
Thank You. For the well-mannered among us, this simple expression of appreciation is as second nature as “Hello!” “How are ya?” and...
Unlock the Ultimate Donor Matrix: A Step-By-Step Guide
Do you have a steady stream of new donors annually, but find yourself having a hard time retaining those donors year after year? You are...
7 Communications to Send Your Donor After They Make a Gift
A donor just made a gift to support your organization, so what comes next? You may be asking yourself, “Now what happens? Should I ask...
Four Tips to Building Successful Donor Engagement Programs Your Major Gifts Team Will Love
Everything we do in donor relations adds value to our fundraising operation. Full stop. As a major gift fundraiser turned donor relations...
3 Donor Behaviors to Recognize Right Now – and How!
One of our favorite aspects of the recently redesigned DRG website is the Free Resources section, featuring a revamped and expanded...
Is It Time to Sunset Your Recognition Societies?
By Jan McGuire (It’s so hard to say goodbye) Recognition societies have been long-time staples in our work in donor relations. But are...
5 Ideas For Keeping Your Donors Engaged Throughout the Summer
Summer is around the corner, and this is the time of year most of us, including your donors, will carve out time to unplug and/or travel....
Behavior Economics: 11 Clever Strategies to Boost Gift-Giving in 2023 - Part 2
By Madelyn C. Jones Welcome back, friends! For those of you who read Part 1 and want more, you're in luck! (For those of you who have not...
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