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Thoughts from the Group
Explore the DRG blog for fresh ideas on all things donor experience, leadership, team building, donor relations, and change management.


Centralizing Acknowledgments: Why The Hybrid Approach Wins Every Time
To centralize or not to centralize—that is the wrong  question. The real question is: how do we ensure that every donor feels consistently valued, regardless of where or how they give? For many organizations, acknowledgments live in a messy, decentralized system. Each unit, department, or program handles things differently, which often leads to inconsistent timing, varied messaging, and worst of all, confused donors. On the flip side, fully centralizing acknowledgments risks


7 Steps to Success: How to Audit Your Acknowledgments
In large, matrixed nonprofit organizations, donor experiences can vary greatly from unit to unit. Without shared standards, one donor may...


How to Use Video Thank-You Messages to Acknowledge and Inspire Donors
One thing more evident now than ever before is that our donors want to feel appreciated. While a thank-you letter or email are, and...


Thasking: The Silent Killer of Donor Trust
Let’s cut right to the chase. If you’re still thanking donors and asking them for another gift in the same breath, you are not stewarding...


7 Donor Thank-Yous to Send Before You Ask Again (And Why They Matter)
If you've been following DRG for any length of time, you've likely heard us share facts, percentages, and trends based on our own...


Rethink Donor Communications: How to Save Time and Increase Impact
As a consultant, one of my favorite client projects is a donor relations program assessment . There’s real power in requesting an...


The Art of the First Impression: Elevating New Donor Engagement
We encounter many firsts throughout our lives, and these experiences often shape our future decisions. For example, when you buy your...


How to Engage, Inspire, and Retain First Time Donors (and we have examples!)
First-time donors give for many reasons, and donor retention looks different for each donor behavior type. First-time gifts can come from...


How to Craft the Ultimate Donor Thank You Email
Do you ever sit down to write a donor thank you message and poof—all the good ideas you had are gone and you're left frozen, staring at a...


8 Essential Best Practices for Donor Acknowledgments
Our Donor Relations Group (DRG) team regularly speaks and writes about the importance of acknowledgments and the importance of an...


Tax Receipts vs. Acknowledgments and Why They Are NOT One and the Same
Tax receipts and acknowledgments are two of the most fundamental and crucial components of your donor relations efforts, and it’s...


Two Data-Driven Decisions to Improve Your Year-End Solicitations
‘Tis the season for year-end appeals…and year end fa-la-la-la-cknowledgments! As we gear up for these incredibly important giving...


7 Communications to Send Your Donor After They Make a Gift
A donor just made a gift to support your organization, so what comes next? You may be asking yourself, “Now what happens? Should I ask...


3 Donor Behaviors to Recognize Right Now – and How!
One of our favorite aspects of the recently redesigned DRG website is the Free Resources section, featuring a revamped and expanded...


A Recipe For Success: How To Set and Forget Your Acknowledgments
By Colton Withers Do you ever look at the all-encompassing work of your donor relations program and think, where should I spend my time?...


What Does a Perfect Acknowledgment Look Like? Here Are Some Examples...
Thank you – two simple words to express gratitude or acknowledge a gift or action. But these two words can strike fear in even the most...


Top 5 Acknowledgment Must-Haves to Make Your Life Easier
Acknowledgments are one of the fundamentals of Donor Relations. Doing them—and doing them well—are crucial to your organization's...


The 7 Emails You Should Be Sending After a 1st Time Gift
Guest post by Jess Campbell Us nonprofits? We’ve got a major problem. I’m talking HUGE. Want to know what it is? While we are coming off...


How To Prepare For Your End Of Year Acknowledgments
By Jan McGuire The end of the year is here! Is your acknowledgment process ready to meet the demands of this time of year? Take a moment...


The Power of Thank You
There are so many ways to say thank you, but sometimes it seems like the most difficult task. Why is that? We know it's important – many...
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