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Thoughts from the Group
Explore the DRG blog for fresh ideas on all things donor experience, leadership, team building, donor relations, and change management.


F It: Why This is My FY26 Mantra (And It Should Be Yours Too)
Can I just say what everyone is thinking right now? These are weird times. Federal budget cuts mean grants are being withheld from our...


How to Turn Donor Data into Touchpoints That Matter
Donors want to feel seen and known. Too often, we focus our donor communications on what we want them to do—give again, upgrade, attend....


Thasking: The Silent Killer of Donor Trust
Let’s cut right to the chase. If you’re still thanking donors and asking them for another gift in the same breath, you are not stewarding...


7 Donor Thank-Yous to Send Before You Ask Again (And Why They Matter)
If you've been following DRG for any length of time, you've likely heard us share facts, percentages, and trends based on our own...


Unspent Funds Are Breaking Donor Trust—Here’s How to Stop It
Let’s talk about the unspoken elephant in the room… or rather, in the ledger. Unspent donor funds. It’s the kind of phrase that makes...


How to Identify and Engage At-Risk Donors Before They Lapse
In today's turbulent higher education landscape and competitive philanthropic environment, donor retention remains the cornerstone of...


Keeping It Real: 9 Steps to Build Donor Trust When Things Don’t Go as Planned
Imagine this: a donor calls you, confused by a recent pledge reminder. As they describe what’s in front of them, you feel a pit in your...


Designing a Day to Remember: The Power of Bespoke Donor Experiences
In donor relations, we often talk about gratitude, stewardship, and impact, but the most transformative moments happen when we translate...


Why Storytelling Is the Most Underrated Skill in Fundraising Today
In an era of data-driven decision-making and digital donor engagement, storytelling continues to be one of the most powerful yet...


Unlock Donor Loyalty: The Science-Backed Guide to Donor Retention
Donor retention isn’t rocket science—but it is science. Behavioral science, that is. And there is already a treasure trove of...


A Donor Experience I’ll Never Forget—And Why It Still Inspires Me
I love donor events—like capital L.O.V.E.—I really, really love donor events. I love how a good event can create a strong emotional...


The Art of the First Impression: Elevating New Donor Engagement
We encounter many firsts throughout our lives, and these experiences often shape our future decisions. For example, when you buy your...


The Power of Donor Feedback: How Every Insight Strengthens Your Strategy
Donor feedback. Sometimes, we seek it; other times, it comes to us unsolicited, and usually, when we least expect it. Feedback—regardless...


The Ask That's Always Appropriate: Creating Donor Engagement Opportunities At Scale
When I was a young fundraiser starting out in major gifts (a story for another day…), I was paired with a much more seasoned fundraiser...


Bridging the Gap Between Numbers and Narratives in Stewardship
As part of the stewardship process donors expect many things from us. Chief among these things is demonstrating the impact of the...


From Silence to Stewardship: The Story of Rebuilding a Donor’s Trust
Picture this: It's a Tuesday morning after endowment reporting season, and I'm sipping my third cup of coffee (let's not judge). My inbox...


4 Key Metrics for Donor Relations Success
How do you know that your work in donor relations is making a bottom-line fundraising impact? One (sometimes loaded) word: metrics. ...


6 Steps for Implementing Effective Change Management to Increase Donor Retention
Donor retention is often a neglected metric in fundraising, with many organizations focusing more on the volume of donations or the...


3 Essentials for Successful Top Donor Engagement Plans
Bespoke engagement plans for top donors are one of the hottest topics in fundraising, and for good reason––the “one-size-fits-all”...


Beyond Giving Tuesday: Building Lasting Connections with First-Time Donors
Giving Tuesday can be a whirlwind of support, particularly from new donors who resonate with your cause. But after the rush, it’s...
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