Thoughts from the Group

Nonprofit fundraising and subscription-based businesses may seem like very different worlds at first glance. One is driven by mission and impact; the other by recurring revenue. But if you dig deeper, the strategies that top subscription companies use to build predictable, long-term engagement – and dramatically reduce churn – offer powerful lessons for donor relations professionals.  In fact, keeping a donor engaged over the long term is essentially a retention problem, and

Penelope Burk, the surveying sage and author of Donor Centered Fundraising , has verified through countless iterations of her research that 93% of individual donors would definitely or probably give again  the next time they were asked if a charity did two simple things: Thanked them promptly in a personal way, and Followed up later with a meaningful report on the program they had funded. If you’re looking for the keys to donor retention…look no further! The real challenge, o

Let me tell you something you already know deep down, but maybe don’t want to say out loud: we all mess up. Yup. Every last one of us in donor relations and fundraising has, at some point, hit “send” on an email with the wrong salutation , mailed a thank-you letter to a donor who passed away months ago, or cheerfully invited a “valued donor” to a stewardship event...that they already RSVP’d to—and declined. I’ve been there. You’ve been there. Anyone who’s done this work longe

Artificial intelligence is no longer just theoretical. It’s here. It’s being used. And in many cases, it’s being used without policy. Recent sector conversations and institutional case studies show a clear trend: while many nonprofit and higher education organizations say they are “not officially using generative AI,” staff members are already experimenting on their own. As one higher education leader described it, when asked whether institutions are using generative AI, most

A few years ago, we asked a group of alumni board members to do something simple before our next meeting. We asked them to bring every piece of mail and donor communication they had received from the university over a three-month period. These were not one-time donors but deeply engaged alumni who supported multiple schools, programs, and priorities across campus and consistently showed up by attending events, volunteering their time, answering our calls, and investing deeply

Donor relations teams know this truth well: impact reporting works best when it follows a plan. And yet, too often, organizations jump straight to creating the reports. They may be beautiful. They may be thoughtful. They may take weeks (or months) to produce. But many times, we create them without first answering the all important question: What is this report meant to do  in the donor relationship? When engagement planning comes first, impact reporting becomes intentional, s

There is one thing I have learned over the years doing this work—that relationships with key internal partners are not only necessary, but truly mission-critical. Donor Relations work must be collaborative, not conducted in a vacuum, if we want to provide donors with the best possible experience. Our team, while important, is only one piece of the broader development enterprise. Leadership, frontline fundraisers, prospect managers, gift processors, finance and accounting team

What do our top donors want from our organizations? Have you ever sat around wondering that? Have you ever asked one of these donors this exact question? Because I have, and what began as a way to learn more about our donors has become a lifelong pursuit of the best  way to build strong, lasting relationships. I don’t want just donors to our organization; I want partners. I want them to be as invested in our organization as we are. And honestly, when I started, I wasn’t sure

I remember the first time I sat in a meeting I “didn’t belong” in. I was 26, barely out of an admin role, still answering the phone with a chirpy “Development Office, this is Lynne,” and I got a calendar invite that made me do a double take. Strategic Planning Committee. Me. In a room full of vice presidents, deans, and directors with corner offices and blazers more expensive than my rent. At first, I thought it was a mistake. So, I called my VP’s assistant to clarify. “Nope,

Partnering with Scholarship Administrators to ensure scholarship funds are properly and successfully stewarded seems obvious, doesn’t it? It just makes sense to develop and maintain clear lines of regular communication—not just when there’s a problem—with these colleagues; after all, they are the ones tasked with distributing donor funds to students. Working in tandem with Scholarship Administrators is essential for fulfilling our obligations to our donors, our students, and

Ask just about any gathering of nonprofit professionals and you’ll soon discover that nearly everyone  is in one phase or another of a fundraising campaign. From planning to launching to sustaining momentum to wrapping, and if we’re lucky, evaluating and recovering––the lifecycle of modern campaigns seems almost endless as organizations move quickly from one set of priorities to the next. And this breathless pace can be especially challenging for donor relations teams, with r

You’ve just completed a fund audit; congratulations! That’s no small feat. If you’re like most people, it took months (if not a year) to pull records, review reports, check them against donor intent, and finally document your findings. You might be feeling a mix of relief, exhaustion, and a nagging question: Now what do we do with this audit? A fund audit is not just about accuracy or compliance. It’s about restoring and reinforcing trust—both internally and with your donors.

You probably heard it in elementary school. Maybe from a cheerfully demanding teacher. Maybe from a framed poster in the library. Maybe etched on a lunchbox or repeated in a locker room. That little chant that sounds like a nursery rhyme but hits like a life lesson: Good, better, best. Never let it rest. Until your good is your better and your better is your best. At the time, it probably felt like a cute motivational rhyme. Something to recite before a spelling test or durin

There’s one donor engagement story I’ll never forget. It happened during my time working with a small performing arts nonprofit. I was the chair of the “worker bee board” and I don’t think I’ve ever worked more for less pay ($0, with an expected contribution). I truly enjoyed the work, but SHWEWW! I was also happy to complete my terms! The organization had never been officially branded as a gay men’s chorus, but it has always served a primarily LGBTQ+ audience. For many, it’s

No matter how carefully we plan, mistakes happen. When this happens, it can be tempting to panic, delay, or hope the situation quietly resolves itself. But silence is rarely the answer. In fact, silence often does more damage than the original mistake. Kintsugi is the Japanese art of repairing broken pottery. The broken items are repaired with lacquer dusted or mixed with powdered gold, silver, or platinum. It symbolizes resilience, the beauty of imperfection, and embracing o

Let’s get one thing straight right out of the gate: your donors know when something’s wrong. They’re smart. They’re paying attention. And while they may not know every nuance of your fiscal year forecast or the backstory on your latest leadership shakeup, they know when things feel off. And do you know what breaks trust faster than bad news? Pretending there is  no bad news. We’ve been trained—whether by cautious boards, cautious lawyers, or cautious culture—to avoid sharing

We’ve all been there (many of us are there right now). Budgets are tight, expectations are high, and yet donors still deserve to feel valued, inspired, and connected to the mission. This tension is especially true in nonprofits and higher education at the moment. Across the sector, we’re seeing budget cuts like we haven’t seen in years. Entire departments are asked to deliver the same level of programming and impact reporting, but with half the resources. At the very same tim

I've shared this before, but because the philosophy resonates in so many areas of life I want to share again—I keep a paperweight on my desk that reads, "If you can laugh at it, you can live with it."   And I firmly believe that laughter is, in many situations, the best medicine. It softens the blow of bad news, eases tension, and gives us a lift to keep going. And let's be honest—some days, all you can  do is laugh, especially with some of the things that come our way at wor

Imagine that you’ve just decided to take a road trip, so you plug your destination into Waze. It gives you two route options: Route A 🛣️ : Green lights and clear roads. Arrival Time: 2-3 Minutes Route B 🚧 : Riddled with potholes, traffic jams, detours, and construction zones. Arrival Time: 2-3(ish) Business Days Which route would you choose? Obviously, Route A—right? This is the exact scenario we present to donors when we ask them to give or renew their support.  The destin