I know we preach it often, but donor reporting is one of the most critical areas of your donor relations program. Donors must be informed about the impact of their giving if you want them to give again. But having a reporting structure alone does not necessarily make your program effective. That’s why it is important to assess whether your reporting is meeting your organization’s goals and needs. So, how do you know if your reporting is actually working? Well first, it starts
Penelope Burk, the surveying sage and author of Donor Centered Fundraising , has verified through countless iterations of her research that 93% of individual donors would definitely or probably give again the next time they were asked if a charity did two simple things: Thanked them promptly in a personal way, and Followed up later with a meaningful report on the program they had funded. If you’re looking for the keys to donor retention…look no further! The real challenge, o
Donor relations teams know this truth well: impact reporting works best when it follows a plan. And yet, too often, organizations jump straight to creating the reports. They may be beautiful. They may be thoughtful. They may take weeks (or months) to produce. But many times, we create them without first answering the all important question: What is this report meant to do in the donor relationship? When engagement planning comes first, impact reporting becomes intentional, s
Partnering with Scholarship Administrators to ensure scholarship funds are properly and successfully stewarded seems obvious, doesn’t it? It just makes sense to develop and maintain clear lines of regular communication—not just when there’s a problem—with these colleagues; after all, they are the ones tasked with distributing donor funds to students. Working in tandem with Scholarship Administrators is essential for fulfilling our obligations to our donors, our students, and
