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Donor relations
is the key to
fundraising success.

The Donor Relations Group (DRG), led by industry trailblazer Lynne Wester, is here to help you cultivate extraordinary relationships with your donors. It's time to unlock your organization's full potential by focusing on the donor experience.

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We'll help you provide an extraordinary donor experience.

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Gather new ideas

Explore our free resources to enhance your current donor relations program and discover innovative practices that work.

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Learn from DRG

Want to learn DRG's industry-leading donor relations methods? Join us for in-person conferences, online webinars, and leadership training to help you level up.

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Hire our team

Does your organization need to bring in the experts? Our experience is deep, our team is talented, and our client services are customizable to meet your unique needs.

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Let’s shake up fundraising together.

"We've always done it that way," no longer sets the standard. Every generous person deserves to be celebrated, no matter the size of their gift.

 

It's time to embrace new methods and perspectives around fundraising. Together, we can reimagine the donor experience and inspire future giving.

Meet the
Donor Relations Group:

Lynne Wester and the DRG team don't shy away from complex situations, bold ideas, and innovative solutions.

We’re trained to guide big change inclusively, by inviting every member of your team to harness their unique strengths and grow as leaders.

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As featured in:

  • Unlocking Donor Insights: Donor Surveying Big and Small
    Unlocking Donor Insights: Donor Surveying Big and Small
    Tue, Sep 24
    Webinar | $60
    Sep 24, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Sep 24, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    This webinar will give you a comprehensive overview of donor surveys—including different survey types and techniques to gather donor feedback. Join us to learn how to create effective surveys and when and how to use surveys to deepen your understanding of donor preferences and motivations.
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  • DRG Consult-a-Thon
    DRG Consult-a-Thon
    Tue, Oct 08
    Zoom Meetings
    Oct 08, 2024, 9:00 AM – Oct 09, 2024, 9:00 PM
    Zoom Meetings
    Oct 08, 2024, 9:00 AM – Oct 09, 2024, 9:00 PM
    Zoom Meetings
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  • What's in a Name? A Toolkit to Guide Your Naming Program
    What's in a Name? A Toolkit to Guide Your Naming Program
    Tue, Oct 08
    Webinar | $60
    Oct 08, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Oct 08, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Join us for a toolkit to guide your naming program! You'll learn how to develop and document your naming opportunity inventory, navigate complex internal review and approval processes, and ultimately ensure a balance between your donors' desires and your institution's long-term goals.
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  • Behavior Based Donor Relations: Concept and Operationalization
    Behavior Based Donor Relations: Concept and Operationalization
    Thu, Oct 10
    Webinar | $60
    Oct 10, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Oct 10, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Gain a deep understanding of how to use behavior-based donor relations to increase retention. We'll explore methods to foster inclusivity, and acquire insights into data, reporting, and the systems necessary to effectively implement behavior-based donor relations strategies.
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  • Building a First-Time Donor Program
    Building a First-Time Donor Program
    Thu, Oct 24
    Webinar | $60
    Oct 24, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Oct 24, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Learn how to recognize first-time donors effectively to boost retention. This webinar provides strategies for creating impactful first impressions and personalized recognition programs, to ensure donors feel valued and stay engaged for continued generosity.
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  • The 4 Pillars Conference Boston
    The 4 Pillars Conference Boston
    Mon, Oct 28
    Simmons University
    Oct 28, 2024, 9:00 AM – Oct 30, 2024, 12:00 PM
    Simmons University, Linda K. Paresky Conference Center 300 Fenway, Boston, MA 02115, USA
    Oct 28, 2024, 9:00 AM – Oct 30, 2024, 12:00 PM
    Simmons University, Linda K. Paresky Conference Center 300 Fenway, Boston, MA 02115, USA
    Get ready for three days of insights, strategies, and best practices that will teach you how to take your donor relations to the next level! Join us in Boston on October 28-30 to learn our proven strategies for donor relations success.
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  • First and Last Impressions: Donor Engagement Spanning your Campaign
    First and Last Impressions: Donor Engagement Spanning your Campaign
    Tue, Oct 29
    Webinar | $60
    Oct 29, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    Oct 29, 2024, 1:00 PM – 2:00 PM EDT
    Webinar | $60
    In this webinar, you'll learn how to develop robust campaign recognition programs encompassing the entire campaign lifecycle, from pre-launch preparations to post-campaign celebrations. We'll share key impact communications, special events, and recognition initiatives to engage donors at all levels.
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  • Building a Loyal Donor Program
    Building a Loyal Donor Program
    Thu, Nov 07
    Webinar | $60
    Nov 07, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Nov 07, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Learn to recognize and engage loyal donors—the cornerstone of sustained fundraising. This webinar offers strategies for segmenting and acknowledging consistent supporters, fostering deeper relationships, and leveraging their loyalty to ensure continued support and long-term investment.
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  • Customized Top Donor Engagement Plans: Strategies to Get You from Design to Implementation
    Customized Top Donor Engagement Plans: Strategies to Get You from Design to Implementation
    Tue, Nov 12
    Webinar | $60
    Nov 12, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Nov 12, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Learn how to design and implement top donor engagement plans that will delight your most generous supporters and drive your mission forward. In this webinar, we'll share powerful engagement opportunities that are efficient, scalable, budget-friendly, and centered on impact and storytelling.
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  • Level Up Your Fundraising: Exploring the Power of Gamification in Donor Relations
    Level Up Your Fundraising: Exploring the Power of Gamification in Donor Relations
    Tue, Nov 19
    Webinar | $60
    Nov 19, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Nov 19, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    In this innovative hour, we'll dive into gamification in fundraising and donor relations. Learn how to turn your fundraising and engagement campaigns into immersive, interactive experiences that captivate donors.
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  • Other Behavior-Based Populations, Plan Creation, and Implementation
    Other Behavior-Based Populations, Plan Creation, and Implementation
    Thu, Nov 21
    Webinar | $60
    Nov 21, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Nov 21, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Explore strategies for targeting behavior-based donor populations beyond first-time and loyal donors. Learn to develop tailored plans that enhance engagement, retention, and giving, and communicate successes to leadership, ensuring organizational buy-in.
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  • Navigating Change with Confidence: Strategies for Effective Change Management and Resilience
    Navigating Change with Confidence: Strategies for Effective Change Management and Resilience
    Tue, Dec 10
    Webinar | $60
    Dec 10, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Dec 10, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Join us to learn proven techniques in change management, problem-solving, and building resilience during challenges. Learn how to enhance your personal and professional agility and gain insights into developing the mindset and skills needed to bounce back from setbacks.
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  • Developing Metrics for Effective Donor Engagement
    Developing Metrics for Effective Donor Engagement
    Tue, Dec 17
    Webinar | $60
    Dec 17, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Dec 17, 2024, 1:00 PM – 2:00 PM EST
    Webinar | $60
    Join us for a powerhouse hour that will inspire you to elevate your donor relations programs by strategically using metrics and key performance indicators (KPIs). We'll teach you how to measure the effectiveness of your donor relations initiatives and use those insights for continuous improvement.
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Thoughts from
The Group

Here’s what’s swirling around in our heads right now! Explore the DRG blog for fresh ideas on all things donor experience, donor relations, nonprofit leadership, team building, and change management.

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