How to Think Like a Persuasive Pro: Frequently Missed Opportunities to Convince

Ever found yourself slowing your scroll for an irresistible Instagram ad? That’s the magic of highly skilled marketers – and now's your chance to master their strategies for your cause.

In the final webinar of our writing series, we’ll be joined by nonprofit consultant and Marketing Director at Cornell University, Ashley Budd, to unlock the secrets used by the best copywriters of our time.

Academics call it “consumer psychology” or “behavior science.” At DRG, we keep it simple and call it “working smarter.” Join us as we translate these for-profit concepts into actionable insights for nonprofit professionals.

In this session, we’ll share a list of quick wins with little effort required that collectively yield significant impact. And we won’t stop at theory—we’ll share before-and-afters for each principle and empower you to put them into practice immediately. 

Don’t miss an opportunity to convert and retain donors.

Pro Tip: This webinar is a must for anyone writing solicitations.

Learning Outcomes:

• Spot and rectify frequently missed opportunities to optimize your persuasive messaging.
• Provide leadership with the research to support these changes