How to Think Like a Writer: Storytelling Frameworks

Stories captivate hearts and minds. But staring at a blank page can be intimidating.

Fortunately, there’s a science behind the art of storytelling. This webinar will teach you how to apply proven frameworks to write a story that compels donors to action.

Learn how to use narrative structures like the “Hero’s Journey” to craft donor-centric stories and calls-to-action that guide readers to the next step in the donor journey.

We’ll give you tips on formatting, incorporating imagery, and using meaningful words and phrases to improve your writing.

Finally, discover how to leverage internal partnerships to find the content.

Learning Outcomes:

• Compile a clear list of Do’s and Don'ts.
• Craft characters and plots that resonate with your donors.
• Enhance the persuasive impact of your communications.