Session 1: An Introduction to the Four Pillars of Donor Relations and Must-Have Acknowledgement Practices

The Four Pillars of Donor Relations, developed by Lynne Wester, provides the framework for every donor relations shop. Whether you are a one person show or a team of professionals, these are the tools you need to have an effective and efficient donor relations program. In this webinar, we will introduce you to each of the four pillars— acknowledgement, stewardship, recognition, and engagement—and dive deep into acknowledgement practices that will jumpstart your donor relations program. You'll learn how to tailor acknowledgements for donor groups, streamline reports for easy access, and implement best practices to make your acknowledgements stand out from the crowd. Regardless of your organization’s size, your acknowledgements can set you apart when they are used to show impact and tell your story. What must you do to effectively thank your donors? This webinar will answer that and so much more.

Learning Outcomes:

1. Learn the must haves for each of the Four Pillars and how your organization can put these to practice today.
2. Develop 7 thank you touch-points you can implement on a budget for your organization.
3. Understand the importance of acknowledgements as one of the Four Pillars of Donor Relations.
4. Learn how to develop a stewardship and donor relations plan based on the Four Pillars framework.