Session 6: Must Have Marketing & Communication Practices
In this webinar you'll learn how to identify and promote your brand with consistency and accuracy across all platforms, tell your organization’s story on your website and in general direct mail appeals, & the “must-have” communication and social media platforms and how you can use them to best.
Time & Location
Aug 17, 2022, 1:00 PM EDT
On-Demand Webinar | $60
About the Event
Your online presence as an organization is often your first impression with donors. Your branding, social media content, website, and solicitations tell donors who you are—and we ALL want to make a great first impression. In this webinar, we’ll explore strategies to enhance, build, and promote your brand effectively and consistently to further engage donors in your mission.
We’ll also walk you through how to develop your organization’s brand—both online and in print—and help you streamline your marketing to ensure donors recognize and respond to your brand through developing a consistent and impactful message.
Learning Outcomes:
- Learn how to identify and promote your brand with consistency and accuracy across all platforms.
- Explore ways to tell your organization’s impact story on your website and general direct mail appeals.
- Learn the “must-have” communication and social media platforms and how you can use them to best leverage your organization.