Through the Looking Glass: Providing Donors with the Engagement They Want

Providing donors with information, access, and experiences is the core tenet of successful donor engagement. We must allow our donors to see us through the looking glass—insider communications, specialty access, curated engagement opportunities, and so much more! But we can quickly go down the rabbit hole of: What do we provide? To whom? How do we know what they want to see, hear, and experience? When and how often do we deliver these touches? Don't go Mad Hatter—join us for a deep dive into implementing effective engagement. We'll provide you with all the tips and tricks you need to know to master survival in Wonderland!

Learning Outcomes:

1. Define access, information, and experience in our day-to-day work
2. Learn how to determine what our donors want and need to know
3. Explore many samples of curated engagement communications and touchpoints