Value Added: Physical Signage & Naming Inventories

We are aiming for sustainable beauty, not NASCAR. We need consistency, not chaos. We need willing partners who can help us design and install, not territorial showdowns. Physical signage can be a difficult topic to maneuver in many organizations given the number of partners (and opinions!) around the table. Join us as we explore best practices in donor signage, sample signage toolkits to help standardize the design process and set donor expectations, and tips and tricks to smooth out the process from gift to installation. Once this is complete, creating a comprehensive inventory of potential and existing naming opportunities is a time-consuming project, but well worth the investment. We will explore best practices for documenting existing namings digitally and in your CRM as well as the “musts” when creating an inventory of potential or future namings. Think square footage, visibility, and more!

Learning Outcomes:

• Key internal partnerships to maximize efficiency and approvals
• Review sample signage standards and toolkits
• How to create a digital catalog of existing namings
• Tips for creating an inventory of available namings