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The 4 Keys to Writing
for Donor Relations

Discover the art and science of crafting inspiring donor communications

At its origin, donor relations was built upon acknowledgment letters and stewardship reports, requiring two very specific yet different writing styles. Today, donor relations professionals are tasked with crafting much more than the standard thank you message — impact reports, event and video scripts, social media, storytelling across mediums, and much more.


This on-demand webinar series is dedicated to all aspects of writing for donor relations. We'll explore the core purpose of your pieces and audiences and teach you communication strategies and tactics to develop more efficient, consistent, and engaging messaging for donors at all levels across all mediums.


From writing for your VP or CEO to the delicate art of data storytelling, you'll learn how to hone your writing skills in the acknowledgment, recognition, and stewardship spaces. We'll empower you to make changes at your organization, both subtle and dynamic, to fine-tune your tone and voice and positively affect the overall donor experience.


You'll also learn what pitfalls to avoid and where to focus your energy and resources. Full of samples, best practices, and helpful insight, this series will stretch your writing and editing muscles to the max.

Purchase the entire series for just $200 (a $40 savings!)

*This is a previously recorded webinar series.

What You Will Learn
You can purchase individual lessons for $60 or the entire series for $200. 

  • Thu, Jun 09
    On-Demand Webinar | $60
    On-Demand Webinar | $60
    In this webinar we will explore how purpose and audience determine writing style, identify critical content for audiences of all sizes and teach you how to utilize a master communications plan to determine frequency and audience experience.
  • Wed, Jun 08
    On-Demand Webinar | $60
    On-Demand Webinar | $60
    This webinar will explore how to craft content to create more engaging and persuasive stories that will resonate with your audiences. We discuss writing in the voice of others, infusing emotion, communicating causation, effective data and narrative storytelling, and more!
  • Tue, Jun 07
    On-Demand Webinar | $60
    On-Demand Webinar | $60
    Join us as we discuss project management best practices, including developing relationships with partners, and share tips for conducting compelling interviews, repurposing content, editing for purpose, formatting to match the delivery channel, and so much more.
  • Mon, Jun 06
    On-Demand Webinar | $60
    On-Demand Webinar | $60
    Learn the challenging art of writing content for web, email, social media, and event outlets. We'll teach you a framework for effectively communicating on these platforms by focusing on purpose, content, and key audiences.

Meet Your Presenters


Sarah Sims, CFRE

Consultant & Strategist


Jan McGuire

Senior Associate


Can I buy one registration for my entire team, even if we're all viewing it remotely? 

Yes! Just complete your purchase and you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members that allows them to register for free. Only one purchase is required per organization. 


Are these webinar included in the purchase of any other series?
No. This series is separate from any other webinar purchases that have been offered. 

Do these webinars count towards my CFRE certification?

This series has been approved for 1 CFRE continuing education point per webinar (4 points for the entire series).

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