The strongest donor relationships begin with listening.
Every donor interaction is an opportunity to better understand the people who make your mission possible. Sometimes, the most valuable feedback isn't what donors say—it's what they don't say.
The challenge is knowing how to listen, recognize meaningful patterns, and turn donor feedback into better stewardship, stronger relationships, and smarter fundraising decisions.
In this 4-part webinar series, you'll learn how to gather meaningful donor feedback through surveys, conversations, behavioral insights, and other donor listening strategies that strengthen relationships and improve retention.
Developed by the Donor Relations Group after more than 15 years of partnering with hundreds of nonprofit organizations, this series introduces a proven framework for collecting, interpreting, and acting on feedback to create more donor-centered experiences and inform smarter fundraising decisions.
In this series, you'll learn how to:
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Create donor surveys that boost response rates and deliver meaningful insights.
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Gather feedback through multiple channels, including surveys, conversations, and donor behavior.
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Identify and interpret behavioral cues as valuable (and often overlooked) donor feedback.
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Build donor trust through thoughtful follow-up and transparent communication.
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Use donor insights to improve stewardship, communications, events, and recognition programs.
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Influence organizational culture and leadership decisions with donor-informed strategies.
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Walk away with a framework you can use immediately at your organization.
Whether you're looking to improve donor communications, evaluate stewardship efforts, strengthen donor engagement, or reduce donor attrition, this series will help you collect meaningful donor feedback—and turn it into action that creates stronger relationships and better fundraising outcomes.
Why Donor Feedback Matters
What is donor feedback?
Donor feedback includes the opinions, experiences, preferences, and behaviors that help nonprofits better understand how donors experience their organization. It can be gathered through surveys, conversations, interviews, event evaluations, and behavioral insights—and used to strengthen stewardship, improve donor communications, enhance events, and inform fundraising strategy.
This series goes beyond survey design to teach you how to collect, interpret, and apply donor feedback to build stronger relationships, make better decisions, and create more meaningful donor experiences.
By intentionally listening to your donors, you can:
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Strengthen donor trust
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Improve stewardship efforts
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Increase donor retention
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Identify opportunities to improve before donors disengage
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Create donor experiences that strengthen loyalty and encourage long-term giving
Topics & Schedule
You can purchase individual webinars for $75 or the entire series for $250.
Oct 08, 2026, 1:00 PM – 2:00 PMWebinar | $75Strategically crafted questions uncover what your donors value, what they notice, and what might be missing. We’ll cover how to design surveys, event evaluations, and requests for feedback that get more than surface-level responses.
Oct 15, 2026, 1:00 PM – 2:00 PMWebinar | $75Not all feedback is spoken. Donors are communicating with us constantly through their silence, behavior (or lack of it), opt-outs, and even the gifts they choose not to give. Learn how to tune in to the full picture.
Oct 22, 2026, 1:00 PM – 2:00 PMWebinar | $75Every piece of feedback is an opportunity—but not every insight requires a complete program overhaul. Learn how to identify meaningful patterns, prioritize opportunities, and make incremental improvements that strengthen already successful programs, build donor trust, and improve retention.
Oct 29, 2026, 1:00 PM – 2:00 PMWebinar | $75Closing the loop matters. Discover how to communicate donor feedback in ways that strengthen trust with donors while helping leadership make more informed, donor-centered decisions.
Who Should Attend?
This series is ideal for:
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Donor Relations professionals
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Stewardship professionals
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Special Events professionals
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Annual Giving professionals
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Development officers
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Advancement leaders
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Anyone responsible for donor communications or the donor experience
FAQ
Can I buy one registration for my entire team, even if we're all viewing it remotely?
Yes! Complete your purchase and you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members to register for free. Only one purchase per organization is required.
Are these webinars included in any other webinar series purchase?
No. This series is separate from all other webinar series offered.
Do these webinars count towards my CFRE certification?
This series has been submitted for CFRE approval and is anticipated to be approved for 4 CFRE continuing education points (1 point per webinar).