A donor matrix is more than just a chart—it’s a powerful planning tool that helps your organization deliver the right touchpoints, to the right donors, at the right time.

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This resource will walk you through how to create and use a donor matrix that aligns your communications across segments, teams, and channels.

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When used consistently, your matrix becomes the foundation of a strategic, behavior-informed donor relations program—one that drives engagement, boosts retention, and keeps your entire team on the same page.