Implementing Broad-Based Acknowledgments for Key Annual Giving Segments
Learn how to craft thoughtful acknowledgments that resonate with your donors while embracing efficiency through technology— utilizing video instead of written content, creative and innovative mail merges, and digital acknowledgments that still contain a personal touch.
Time & Location
Feb 13, 2024, 1:00 PM – 2:00 PM EST
On-Demand Webinar | $60
About the Event
Acknowledging your donors at all levels builds lasting relationships and ensures a robust donor pipeline. However, creating personalized acknowledgments for various giving behaviors, such as first-time donors, lapsed/renewed donors, giving day participants, annual donors, and more, can be complex and time-consuming. Join us to learn the art of crafting thoughtful acknowledgments that resonate with your donors while embracing efficiency through technology, utilizing video instead of written content, creative and innovative mail merges, and digital acknowledgments that still contain a personal touch. We'll discuss best practices that allow you to appreciate many donors individually without sacrificing scalability.
Learning Outcomes:
- Learn how incorporating video acknowledgments can create a more emotional and engaging donor experience.
- Explore practical examples to make your acknowledgment letters more effective using simple data points and technology tools.
- Identify the key donor segments you should be developing personalized (but still mass) acknowledgments for.