Joy. Sadness. Anger. Fear. Disgust: How Emotion Plays a Role in Fundraising and Donor Relations
As effective fundraising and donor engagement professionals, we must be able to identify the core emotions that drive donors, harness them into action, and infuse emotion into every area of our work.
Time & Location
Nov 28, 2023, 1:00 PM – 2:00 PM EST
On-Demand Webinar | $60
About the Event
Joy. Sadness. Anger. Fear. Disgust. All of these emotions—and many others—drive our donors' decisions to give philanthropically to our organizations. As effective fundraising and donor engagement professionals, we must be able to identify the core emotions that drive donors, harness them into action, and infuse emotion into every area of our work. Let's turn the conversation Inside Out and discover how the most successful organizations harness emotion to drive the bottom line.
Learning Outcomes:
- Identify the core emotions that drive donors
- Learn how to tailor the donor experience based on those emotions
- Delve into Tips and tricks for infusing emotion into your writing to maximize results