Put it in O for Onward! Creating a Donor Experience Matrix
As we begin to map out how we're responding to donors' needs based on how/when/where they give, it's critical that we develop an overarching donor experience matrix. This tool visually lays out all of the touch points and programs to ensure your work covers donors at all levels.
Time & Location
May 23, 2023, 1:00 PM – 2:00 PM EDT
On-Demand Webinar | $60
About the Event
It's time to move Onward in crafting magical donor experiences! As we begin to map out how we're responding to donors' needs based on how/when/where they give, it's critical that we develop an overarching donor experience matrix. This tool visually lays out all of the touch points and programs you and your team are implementing—and also provides a clear road map for next steps, areas of priority, and ensures your work covers donors at all levels. It's time to take a little road trip and search out the impossible, legendary, sought-after magical tool of the matrix!
Learning Outcomes:
- Define the purpose and usage of a donor experience matrix
- Learn key behaviors and data points to map
- View sample matrices from various organizations