The Incredibles: Retaining Your Most Important Donor Population—First-Time Donors
One of the most critical donor populations in every shop, first-time donors feed our fundraising pipelines, expand our audiences, and provide critical revenue. But we must convert them from one-time to loyal.
Time & Location
Aug 08, 2023, 1:00 PM – 2:00 PM EDT
On-Demand Webinar | $60
About the Event
They bend, flex, accomplish great things, and are—quite frankly—INCREDIBLE! Who saves the day? First-time donors! One of the most critical donor populations in every shop, first-time donors feed our fundraising pipelines, expand our audiences, and provide critical revenue. But we must convert them from one-time to loyal. Every shop needs to have a dedicated journey for first-time donors. Join us as we share why they are so critical—and the cost-effective, simple programs you can implement to retain, recognize, and convert these donors to reach their maximum superhero potential!
Learning Outcomes:
- Explore first time donor journey samples and timelines
- Identify key retention and engagement metrics for first-time donors
- View samples of first-time donor print and digital communications and touch points