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To Infinity and Beyond! Identifying Priority Donor Behaviors Beyond First-Time Donors

Not all donors are Woody or Buzz Lightyear, but they all serve a purpose and benefit our organizations in unique and positive ways. Beyond first-time donors, there is a slew of critical donor populations that also want and deserve magical experiences!

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To Infinity and Beyond! Identifying Priority Donor Behaviors Beyond First-Time Donors
To Infinity and Beyond! Identifying Priority Donor Behaviors Beyond First-Time Donors

Time & Location

Aug 29, 1:00 PM – 2:00 PM EDT

On-Demand Webinar | $60

About the Event

Every toy in the toy box is important! Not all donors are Woody or Buzz Lightyear, but they all serve a purpose and benefit our organizations in unique and positive ways. Beyond first-time donors, there is a slew of critical donor populations that also want and deserve magical experiences! One size does not fit all, and as we look to tailor communications, events, and recognition based on DX best practices, we must prioritize and plan appropriately and efficiently. Loyal, lapsed, trifecta, monthly, renewed, and more—let's explore priority donor behaviors to infinity and beyond!

Learning Outcomes:

  1. Identify additional priority donor behaviors beyond first-time donors
  2. Explore sample communications that reinforce key behaviors
  3. Discover principles of converting work to behavior-based, not amount based

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