Behavior-Based Acknowledgment and Stewardship Strategies and Oft-Overlooked Populations
Presented by Colton Withers
The most successful donor relations shops have the ability to understand and respond to key donor behaviors. In this webinar, you'll learn how to identify and prioritize the essential donor behaviors that drive meaningful acknowledgment and stewardship efforts, as well as map donor journeys for each behavior, and how to define and measure the success of your efforts.
Learning Outcomes:
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Identify Essential Donor Behaviors: Recognize and prioritize key donor behaviors that significantly impact acknowledgment and stewardship efforts.
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Map Donor Journeys: Understand how to design and implement customized donor journeys that align with specific behaviors to enhance engagement and satisfaction.
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Define and Measure Success: Learn how to establish clear success criteria for behavior-based strategies and assess their effectiveness in achieving desired outcomes.
What Attendees Are Saying
"I appreciate the relevant examples and templates. I found the university examples today particularly useful. The stewardship matrix was so applicable to my work at the community foundation in thinking about segmented stewardship. I shared the spreadsheet with my SR DIR of Donor Relations as well but the simplified matrix was easier for me to follow/copy/adopt/implement!
It’s helpful to see what other nonprofits across the country are utilizing and seeing examples of what’s really working."
- Mary Leong Saunders, Vice President of Philanthropy, Hawai‘i Community Foundation
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"Colton is an incredible presenter. He is able to speak to his audience in a way that doesn't alienate those who are new donor relations but is also highly engaging for seasoned donor relations folks. The value of this webinar was unmatched. I have a million new ideas and concrete next steps to take. Thank you!"
- Annalise Baird, YMCA of Greater Boston
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This webinar from DRG helped me to get from thinking about the donor journey to actual strategies to get started. My plan is to get started on new donors immediately and I feel like I have the tools to do this thanks to this webinar!
- Kathleen Diehlmann, The Brother Benno Foundation