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Writing Course

Learn proven tactics to craft more effective donor communications. 

Writing is the lifeblood of donor relations. That’s why we’re taking it to the next level in this intensive 4-part webinar series.

Building on the foundational insights from our 2022 Writing Webinar Series (brush up here), this new series will give you a refined toolkit featuring how to define your brand voice , AI-driven writing tools, storytelling frameworks, and persuasive practices that are often overlooked—even by industry veterans.

In other words—this isn’t your English teacher’s writing class.

Invite your colleagues in Annual Giving, Planned Giving, and Mar/Comm because these concepts are universally applicable from solicitation-to-stewardship and everything in between. 

Together, we’ll explore ways to optimize the writing process and craft persuasive messages that move donors to action.

Stop wasting time and energy when you can communicate more efficiently and effectively! Register now to go from status quo to seasoned pro.

Purchase the entire series for just $200 (a $40 savings!)


What You Will Learn
You can purchase individual webinars for $60 or the entire series for $200. 

  • Thu, Feb 29
    On-Demand Webinar | $60
    Feb 29, 2024, 1:00 PM – 2:00 PM EST
    On-Demand Webinar | $60
    Join us and senior director of advancement marketing at Cornell University, Ashley Budd, as we translate for-profit concepts into actionable insights for nonprofit professionals. In this session, we’ll share a list of quick wins that collectively make a significant impact.
  • Thu, Feb 22
    On-Demand Webinar | $60
    Feb 22, 2024, 1:00 PM – 2:00 PM EST
    On-Demand Webinar | $60
    Learn how to use narrative structures like the “Hero’s Journey” to craft donor-centric stories and calls-to-action that guide readers to the next step in the donor journey. We’ll give you tips on formatting, incorporating imagery, and using meaningful words and phrases to improve your writing.
  • Thu, Feb 15
    On-Demand Webinar | $60
    Feb 15, 2024, 1:00 PM – 2:00 PM EST
    On-Demand Webinar | $60
    In this webinar, we will explore essential tools for achieving stellar results with limited resources. Leverage AI platforms and plugins to discover a virtual team of assistants, interns, brainstorm partners, editors, and subject experts at your fingertips!
  • Thu, Feb 08
    On-Demand Webinar | $60
    Feb 08, 2024, 1:00 PM – 2:00 PM EST
    On-Demand Webinar | $60
    Conquer organizational silos by developing a centralized brand hub. Learn how to create an internal resource library to help you establish a cohesive brand voice—especially helpful if you do any ghostwriting. We'll give you a checklist and template so you can get started right away!

Meet Your Presenters


Can I buy one registration for my entire team, even if we're all viewing it remotely? 

Yes! Just complete your purchase and you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members that allows them to register for free. Only one purchase is required per organization. 

Will a recording be provided for those who can't attend?

Absolutely! We send a recording of the live session to all registered attendees within 24 hours of the live event ending. You will also receive a recording if you purchased a webinar after the live session has ended.


Are these webinars included in the purchase of a 2024 Fundamentals or Excellence Series?

No. This series is separate from any other webinar purchases that have been offered. 


Do these webinars count towards my CFRE certification?

Yes! Full participation in this series is applicable for 4 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. Each webinar is applicable for 1 point. 

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