Essential Data for Effective Donor Relations

In this world of fundraising, data is the bedrock upon which successful donor relations strategies are built. But with so much information available, it can be overwhelming to determine which data truly matters when making informed decisions that strengthen donor relationships and drive generosity. How do you know what to ask for from your partners and colleagues in data/advancement services? Where is the best place to store data and who should analyze it? What is donor relations’ role in influencing the work of other teams? This session aims to demystify the data landscape and leave you with the essential insights needed to make strategic decisions in donor relations in each pillar.

Join us as we delve into the critical points that should guide your decision-making process. We’ll share practical advice on data collection, analysis, and interpretation, allowing you to gain a deeper understanding of your donors and your shop.

Learning Outcomes:

• Understand how to ask for the data you need in order to make decisions
• Starting point for data that matters to not only you but your colleagues and leadership
• How to interpret the data you receive and take action