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Thoughts from the Group
Explore the DRG blog for fresh ideas on all things donor experience, leadership, team building, donor relations, and change management.
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How to Craft the Ultimate Donor Thank You Email
Do you ever sit down to write a donor thank you message and poof—all the good ideas you had are gone and you're left frozen, staring at a...


8 Essential Best Practices for Donor Acknowledgments
Our Donor Relations Group (DRG) team regularly speaks and writes about the importance of acknowledgments and the importance of an...


3 Keys to Improving Your Impact Reports AND Donor Retention
According to Penelope Burk’s Donor Centered Fundraising, 93% of individual donors would definitely or probably give again the next time...


How to Create a Giving Day Stewardship Plan That Will Make Donors Excited to Give Again
So much goes into your organization's Giving Day, but what’s the point of obtaining hundreds or even thousands of new donors if you can’t...


Tax Receipts vs. Acknowledgments and Why They Are NOT One and the Same
Tax receipts and acknowledgments are two of the most fundamental and crucial components of your donor relations efforts, and it’s...


3 Expert Tips for Writing Winning Donor Communications in 2024
Continuing with the theme of the 2020’s, I think we can all look back at 2023 and collectively say, “I did not see that coming.” ChatGPT...


Two Data-Driven Decisions to Improve Your Year-End Solicitations
‘Tis the season for year-end appeals…and year end fa-la-la-la-cknowledgments! As we gear up for these incredibly important giving...


A Checklist for Ethical Storytelling: Stirring Hearts, Not Manipulating Minds
Storytelling is a powerful tool for nonprofits. Our stories can evoke laughter, tears, and deep thought. When told well, stories inspire...


7 Communications to Send Your Donor After They Make a Gift
A donor just made a gift to support your organization, so what comes next? You may be asking yourself, “Now what happens? Should I ask...


3 Donor Behaviors to Recognize Right Now – and How!
One of our favorite aspects of the recently redesigned DRG website is the Free Resources section, featuring a revamped and expanded...


Telling Your Story: 5 Steps to Develop Your Organization’s Voice
When a donor or volunteer hears the name of your organization, what image instantly comes to mind? Does it conjure thoughts of impact and...


Shorter Is Better: How To Create Donor Communications That Break Through the Noise
By Melissa Carrera Do you want to know the best way to get donors to read your communications? Make it brief. Shorter is better when it...


The Valentine's Day Messages We ❤️ as Donors
By the DRG Group There's nothing we, at DRG enjoy more than showering donors with swoon-worthy messages on Valentine's Day. After all,...


The Best Donor Impact Reports and Communications We've Seen Lately
By Angie Joens At the DRG Group, one of our goals each year is to learn something new. We do this in a variety of ways—reading or...


The Anatomy of a Story: A Roadmap to Clear and Compelling Communications
By Madelyn Jones Recall to mind a recent dream. Was it more like a whimsical scene from Alice in Wonderland or a computer booting in DOS...


5 Tips for Writing a Cover Letter That Will Land You the Job
By Colton Withers I've been told time and again that my cover letters are wow-inducing. I know, a strange flex, right? Of all the...


8 Alternatives to Honor Rolls Your Donors Will LOVE
By Colton Withers Why do so many nonprofit organizations still cling to donor honor rolls as a way to recognize donors for their giving?...


16 Ways to Repurpose Content
By Madelyn C. Jones If every story worth telling is an asset, then there is a good chance you are leaving money on the table by not...


How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories
By Kristin Hanson Higher education and nonprofit communications teams tend to turn their noses up at donor profiles. Their reaction isn’t...


Goldfish! Tips for Writing Social Media Content
By Sarah Sims Quick! What is the average adult attention span these days? 8 seconds! (And the attention of a goldfish is 9 seconds!) In...
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