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A Conversation About Campaigns During A Pandemic - Part 1

It's 2020, and like all of you, we're experimenting with new and exciting ways to engage with our audience. That's why this week we bring you the first-ever Donor Relations Guru vlog!

Campaigns are always a hot topic in our industry, but how in the world do you launch or close a campaign when you can't physically bring people together to celebrate your organization's mission or the impact of these transformational gifts? DRG Group members Angie Joens and Matthew Helmer lived through both this year—the launch of a $2 billion campaign at UC Davis and the conclusion of Colorado State University's 8-year comprehensive campaign, celebrating $1.28 billion in gifts.

Check out their conversation about what they did, how they did it, and the challenges they faced along the way. And tune in next week for Part 2 where they talk about highlights, victories, and much more!


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