What to Name: Funds, Places, Spaces, & Things

Individually named funds —by far one of the greatest components of the naming spectrum that any Donor Relation team will manage—come with a host of donor expectations and reporting requirements. There’s so much more than physical signage to consider when it comes to named places, spaces, and things at our organizations — including gift level calculations, maintenance costs, and consistency standards. Join us for this course segment as we explore the necessary naming pre-work that will ensure we offer a consistent donor experience, maximize internal collaboration, and develop a sustainable naming program for funds, places, spaces, and things – oh my!

Learning Outcomes:

• Crafting donor-centric and sustainable reporting models
• Exploring best practices in sustainable fund purposes and minimums
• Determining appropriate naming lifespans
• Review sample calculations and policies