The Keys to Becoming an Extraordinary Leader
Learn how to create sustainable naming opportunities that ensure a positive donor experience.
Naming opportunities are crucial in major gift fundraising and donor relations—more specifically with donor recognition. A naming opportunity can be the foundation of a successful campaign and catalyze a new stage of growth at your organization — or it can result in a catastrophic billion-dollar lawsuit.
Creating a successful foundation for namings is critical, but it doesn't have to be difficult. The key to naming success is planning ahead — developing policies and processes rooted in best practices before naming occurs. That's why we've developed four key lessons that will teach you how to create sustainable, donor-centric naming opportunities at your organization, and we can't wait to share them with you.
Join us for our comprehensive four-part webinar series dedicated to best practices when it comes to naming. These four one-hour webinars will demystify this often complex practice and help you create an infrastructure for successful naming opportunities that ensures a positive donor experience — and help you avoid a potential donor relations nightmare.
What You Will Learn
You can purchase individual lessons for $60 or the entire series for $200.
- Wed, Jan 25On-Demand Webinar | $60On-Demand Webinar | $60In this segment, we will discuss the importance of supportive infrastructure that addresses issues such as the life of a naming, donor approval (or disapproval!) of namings, morality clauses, and more.
- Tue, Jan 24On- Demand Webinar | $60On- Demand Webinar | $60Join us for this course segment as we explore the necessary naming pre-work that will ensure we offer a consistent donor experience, maximize internal collaboration, and develop a sustainable naming program for funds, places, spaces, and things – oh my!
- Mon, Jan 23On-Demand Webinar | $60On-Demand Webinar | $60Join us as we explore best practices in donor signage, sample signage toolkits to help standardize the design process and set donor expectations, and tips and tricks to smooth out the process from gift to installation.
Can I buy one registration for my entire team, even if we're all viewing it remotely?
Yes! Just complete your purchase and you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members that allows them to register for free. Only one purchase is required per organization.
Are these webinars included in the purchase of a 2023 Discovery or Enchantment Series?
No. This series is separate from any other webinar purchases that have been offered.
Do these webinars count towards my CFRE certification?
This series has been approved for 1 CFRE continuing education point per webinar (4 points for the entire series).