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Thoughts from the Group
Explore the DRG blog for fresh ideas on all things donor experience, leadership, team building, donor relations, and change management.


Beware of the Spooky Pitfalls of Donor Relations: 8 Frightening Practices to Avoid
It's October, and Halloween is in full swing—candy in bulk, pets dressed up in adorable costumes, pumpkins waiting to be carved—spooky...


4 Keys to Planning for a Successful Campaign
It’s practically a cliché at this point, but it still rings true: if you work at a nonprofit organization, you’re either in a campaign,...


How to Get Your Naming Policies in Order--It's Not Boring, It's Necessary!
Okay, yes, we know. Naming infrastructure and gift acceptance policies sound about as exciting as watching paint dry. But here’s the...


Boost Your Giving Day Success with These Essential Do's and Don'ts
Everyone wants to be on a winning team—and the team effort of Giving Day, where donors contribute to a collective impact beyond a single...


Building Donor Loyalty: Insights, Strategies, and the Power of Milestones
We just sent out our loyal donor milestone mailer this month. We honor the donors who have given to our organization for at least five...


4 Key Tips for Donor Survey Success
At the risk of sounding hyperbolic, it’s hard to imagine a more powerful tool than a custom survey of your organization’s donor base. I...


Change Is Coming: How To Build Trust With Donors in Uncertain Times
The only thing constant is change . Greek philosophers have given the world much to ponder over a few thousand years, but this...


Annual Giving and Donor Relations – the Dream Team
Do you know what we love most about our colleagues in annual giving? Besides the fact that they tend to be the most fun group in a...


From Auto-Pilot to Excellence: A Fresh Look at Donor Reporting - Part 2
Designing Your Report Process, Calendar, and Expand Reporting Welcome back! In our previous post, we discussed how to evaluate your...


Hot Takes: Donor Recognition Practices in the Modern Era
Of The 4 PIllars of Donor Relations , perhaps the fastest changing pillar is that of recognition. Even saying the word “recognition”...


Crafting the Perfect Donor Welcome: How to Create an Engaging and Inspiring Email Series
A donor has chosen your organization to receive a gift—Congratulations! Now, what’s next? Beyond sending a prompt tax receipt and...


Dear Google, Here's Why Your Commercial Missed the Mark
Dear Google, You got it wrong. I love the Olympics. I’ve been watching it nonstop on the Peacock app. But far too frequently, I’ve had to...


Creating a Customized Donor Relations Plan for Corporations and Foundations
One of the most common challenges nearly every donor relations shop faces is what to do with corporate and foundation donors?! While...


From Auto-Pilot to Excellence: A Fresh Look at Donor Reporting
In donor relations, our foundation has two primary responsibilities: expressing gratitude and demonstrating impact. While we often focus...


The 1 Thing to Prioritize Today That Your Future Self Will Thank You For
There is one thing you can (and should) prioritize today that your future self will thank you for. Do you know what it is? Hint: It’s...


5 Essential Segmentation Strategies for Nonprofits to Connect with the Perfect Audience
One of the more fascinating—and often truly baffling—aspects of the donor experience is what happens to our data after we make a gift....


The Big Oops: Our Guide to Recovering Gracefully
I have a confession. I made a mistake. A few weeks ago, we sent out an email to over 20,000 DRG subscribers—all addressed to “Ashley.”...


A Step-By-Step Guide to Strategic Planning
I can't believe this fiscal year is almost over. Come June 30th, many of us will stick a fork in FY '24 and call it finished! On a...


8 Key Components of Gift Agreements
Gift agreements are vital to fundraising efforts. Agreements spell out the purpose of a gift and provide specifics about how the money...


The Art of Impact Reporting: A Guide to Inspiring Donors
Welcome, fundraising and donor relations enthusiasts! Today, we embark on a thrilling journey into the heart of nonprofit...
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